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2013 Editorial Calendar
As we career towards the middle of January the CMM magazine team is busy gearing up for the production and publication of the January/February issue.
Editor, Aleksandra Wisniewska, has been trawling her expertly compiled contact list of industry gurus to source editorial submissions, papers and press releases for publication in line with the 2013 editorial programme, which was determined at the end of last year. This editorial calendar ensures that the magazine addresses all the key industry sectors through original articles and features in addition to the regular editorial columns and departments which run in each issue. Once a submission is selected for publication, it is edited to fit the space allocated in the issue.
Simultaneously, I am busy communicating with our database of industry vendors and suppliers regarding print advertising opportunities in the same issue. CMM is fortunate enough to have a broad cross-section of sponsors ranging from large, well-known brands to start-up operations. Campaigns can vary significantly depending on objectives and, of course, available budgets. It’s my job to recommend and advise to ensure advertisers maximise the return on their investment and continue to support the magazine in the future. There is pressure because I have a revenue target and a deadline of 21 January which is the ‘close day’ for the January/February issue.
On close day it’s time for our Production Department to marry the editorial content with the print advertising to create a visually stunning reader experience. This is typically a five day process and again, there is pressure as the job demands creativity combined with conformity and a race against the clock. The designer must work within a ‘house’ style – a set of parameters which make CMM instantly recognisable to our readers. All of this must be done in time to make the pre-booked slot we have with our printer.
Once the issue is produced, it is returned to the Editor for proof reading followed by any final amends. The magazine is then electronically ‘saved’ into PDF files and then it’s out of the door and on route to the printer.
Finally, the printed copies are transported to a third party fulfilment operation where the issue will be put into a polythene bag with a carrier sheet and put into the post.
It should all be done just in time for us to start work on the March/April issue.
