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Roger Grace Associates

Sensor marketing expert organises and will chair all-day pre-conference session June 25 Read more

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Sensor marketing expert organises and will chair June 28 session of engineering academic leaders Read more

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Roger Grace, sensor marketing expert organises and will chair all-day June 26 preconference symposium Read more

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Veteran sensors marketing consultant recognised for significant contributions to the international sensors industry. Read more

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The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Read more

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Please note that article’s content is not exclusive and limited to future ‘MEMS Millionaires’. Many of its observations and strategies are applicable to any entrepreneurial/new business activities in all technology business commercialisation sectors. Read more

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Printed/Flexible/Stretchable (P/F/S) Sensors have been around for many years. Interlink Electronics introduced their first Force Sensing Resistor (touch) sensor in 1982. Read more

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Industry roadmaps are critical to the successful commercialisation of technology and so it has been with micro-electro-mechanical systems (MEMS). Read more

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MEMS standards are a critical success factor in the commercialisation process of MEMS and are applicable and needed in its many steps. Read more

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Roger Grace Associates announced the availability of the final market research report, “Critical Success Factors for the Commercialization of MEMS: The 2013 MEMS Commercialization Report Card” at MEMS Executive Congress 2014. Read more

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