As a manufacturer of watch straps and a specialist in the transformation of rubber, VALIANCE deploys its production centre to offer solutions adapted to the new requirements of its customers and the watchmaking market.
In 2019, ORIGIN GROUP acquired a majority shareholding in VALIANCE SA. A worldwide reference player in the elastomer sector, the group has brought new development capacities to VALIANCE. By now, the company in La Chaux-de-Fonds is implementing its growth strategy in the watchmaking market with a multi-purpose production centre.
VALIANCE benefits from all the group's players and exploits synergies to become more responsive and flexible. The increase in its production capacity enables it to deliver high quality products while guaranteeing its competitive edge.
The consulting approach is becoming an important part of the company. VALIANCE supports its customers in the realization of projects and delivers the ideal solution according to product specifications, volume, lead time and cost. This also concerns innovation and trends with a creative team that anticipates market expectations. VALIANCE is already developing tomorrow's products and works in concert with each of its customers.
At the next EPHJ 2020 exhibition, VALIANCE will present some of its new products at its booth.
As a manufacturer of watch straps and a specialist in rubber applications, VALIANCE is an invaluable partner of some of the world’s finest watchmaking companies. Well-establish material in the world of watchmaking for several decades the rubber represents the precision and finesse you can expect from an exceptional product. Ethically sourced, anti-allergenic and sustainably produced - rubber is the flagbearer for a new generation of noble materials.
With multiple creative possibilities rubber adapts to all needs. Flexible,resistant, soft-touch, colorful, transparent, structured products, VALIANCE innovates year-round to develop ever more technical and reliable solutions.
The strap of a watch represents nearly two-thirds of its final form. It exists to highlight, complement, and enhance the stylistic choices made on the timepiece itself. Each completes the other’s purpose. For dressing components, rubber over-molding techniques offer unique protection and design qualities that can be applied to push-pieces, dials, crowns, buckles,bezels, etc.